Josh Horneman

// Results

Results from businesses like yours

Owner-led Australian businesses, with the owner's own words where they gave permission. The pattern is the same every time: get clear, get it executed, then grow.

5.0 on Google·3 reviews

// Tree and arboriculture services

2x revenue, 3x team

Client
The Arbor Centre
Industry
Tree and arboriculture services
Size
Team tripled during the engagement
Worked with
Alex, Owner
Location
Perth, WA
Timeframe
Ongoing coaching
Work
Business coaching

The owner got out of operations. Revenue doubled and the team tripled.

The situation

Alex was the consulting business. Every job, every quote and every decision ran through him, which capped how far the company could grow and left no room for the strategy and leadership work only he could do.

What we did

  • Consistent delegation, one responsibility at a time, with the discipline to not take it back
  • Systems and processes that let the team deliver to standard without Alex in the room
  • Leadership development so Alex could lead managers instead of managing jobs

The result

Alex now spends his time on strategy and leadership rather than operations. Along the way revenue doubled and the team tripled.

// Electrical and trade services

2 hours

Client
DLS Electrical
Industry
Electrical and trade services
Size
Growing trade business
Worked with
Owner
Location
Western Australia
Timeframe
2 hours
Work
Business coaching + AI guide

A 12 month strategy, key messaging, a rebranding scope and a website map, delivered in one session.

The situation

The business was growing faster than its planning. The owner knew where they wanted to be but had nothing written down, and the brand and website no longer matched the business they were becoming.

What we did

  • Ran one focused working session with AI doing the heavy lifting on drafting
  • Set the 12 month strategy and the key messaging to carry it
  • Scoped the rebrand and mapped the new website, ready to hand to a designer

The result

Two hours produced what normally takes weeks of workshops: a 12 month strategy, the key messaging, a rebranding scope and a website map.

// Building consulting

One portal

Client
Constructive Building Consultants
Industry
Building consulting
Size
Established consultancy
Worked with
Leadership and key team members
Location
Western Australia
Timeframe
Discovery to portal build
Work
AI guide

Several disconnected SaaS tools replaced by one consolidated portal.

The situation

The business was running on multiple SaaS tools that did not talk to each other, and the team had no shared, confident position on where AI fitted. Data lived in silos and every handoff between tools cost time.

What we did

  • A rapid discovery and process-mapping engagement to see how work actually flowed
  • Introduced Claude to the key team members inside their real workflows, so AI became a tool they trust rather than a headline
  • Scoped and built a portal that consolidates the separate tools into one environment

The result

The team moved to a confident technology position, and the patchwork of SaaS subscriptions is being replaced by one consolidated portal built around how the business works.

// Testimonials

What People Say

5.0 on Google·3 reviews

Surveying

Grew and sold the business over 8 years

“Josh and I have been collaborating in business for over 8 years. We grew our business in a controlled, managed way, created smart processes, focused on simplifying our management structure, and successfully sold our business.”

Sally Ann

Ex-CEO, McDonald Surveys

Professional services

“Josh possesses a wealth of wisdom and expertise across various domains. Whether you need business advice or strategic guidance, you can always rely on Josh for insightful and practical solutions.”

Joss

Managing Director, Einsen

Agriculture

Coaching plus AI for strategic planning

“Working with Josh has been incredibly valuable. His coaching has helped me build greater self-confidence and shift from a reactive mindset to being much more proactive. I’ve also gained practical insights into leveraging AI for strategic planning and organising my thoughts. Having an external perspective has been instrumental in my professional growth.”

Jarrod Savage

Orchard Manager, Go.Farm Australia

If one of these sounds like your business, the next step is a 30 minute conversation. No pitch, no slides.

Book a discovery call