Josh Horneman

// Results

Results from businesses like yours

Owner-led Australian businesses, with the owner's own words where they gave permission. The pattern is the same every time: get clear, get it executed, then grow.

5.0 on Google·3 reviews

// Professional services

5x

Client
Owner-led services business
Industry
Professional services
Size
Owner-led, growing team
Worked with
Owner
Location
Perth, WA
Timeframe
3 years
Work
Business coaching

Revenue grew five times over in three years.

The situation

The owner arrived juggling six competing priorities and no clear path between them. Every week was reactive, and growth had stalled because every decision routed through one person.

What we did

  • Named the pattern keeping the owner stuck and picked one priority to lead with
  • Built a strategy the owner actually believed in, then a weekly cadence to execute it
  • Simplified the management structure so decisions stopped bottlenecking at the top

The result

Revenue is up 5x across three years, with the owner spending their time on the work that moves the business instead of holding it together.

// Trade services

2 hours

Client
Growing trade business
Industry
Trade services
Size
Growing trade business
Worked with
Owner
Location
Western Australia
Timeframe
2 hours
Work
Business coaching + AI guide

A two-year strategy, customer journey and key-hire offer, built in one session.

The situation

The business was growing faster than its planning. The owner knew where they wanted to be in two years but had nothing written down, and the next key hire kept getting pushed back.

What we did

  • Ran one focused working session with AI doing the heavy lifting on drafting
  • Mapped the full customer journey and where it leaked
  • Designed the key-hire offer so the role could go to market the same week

The result

Two hours produced what normally takes weeks of workshops: a two-year strategy, a mapped customer journey, and a key-hire offer ready to publish.

// Operations

3 hrs to 20 min

Client
Operations team
Industry
Operations
Size
Established team
Worked with
Team lead
Location
Australia
Timeframe
Weeks
Work
AI guide

Daily reporting went from three hours to twenty minutes.

The situation

A team was losing three hours every day compiling the same reports by hand. Nobody had the headspace to fix it because the reporting itself ate the headspace.

What we did

  • Zoomed in on the one workflow where AI would pay back fastest
  • Built the reporting flow with the team, not for them, so they own it
  • Kept the tools boring and the data where it already lived

The result

Reporting now takes twenty minutes. The other two hours and forty minutes a day went back into the work that actually moves the business.

// Testimonials

What People Say

5.0 on Google·3 reviews

Surveying

Grew and sold the business over 8 years

“Josh and I have been collaborating in business for over 8 years. We grew our business in a controlled, managed way, created smart processes, focused on simplifying our management structure, and successfully sold our business.”

Sally Ann

Ex-CEO, McDonald Surveys

Professional services

“Josh possesses a wealth of wisdom and expertise across various domains. Whether you need business advice or strategic guidance, you can always rely on Josh for insightful and practical solutions.”

Joss

Managing Director, Einsen

Agriculture

Coaching plus AI for strategic planning

“Working with Josh has been incredibly valuable. His coaching has helped me build greater self-confidence and shift from a reactive mindset to being much more proactive. I’ve also gained practical insights into leveraging AI for strategic planning and organising my thoughts. Having an external perspective has been instrumental in my professional growth.”

Jarrod Savage

Orchard Manager, Go.Farm Australia

If one of these sounds like your business, the next step is a 30 minute conversation. No pitch, no slides.

Book a discovery call