// About
About Josh Horneman
Josh Horneman helps business leaders amplify their intelligence with AI: making sense of it, putting it to work, and keeping the human in charge. Perth-based keynote speaker and advisor, and co-founder of Howll AI and AI Future Learning Lab.
// Services
What Josh Horneman does
Business advisory: strategy, growth and coaching
One-on-one advisory for owners and leaders who need the strategy clear and the business growing. It blends consulting and coaching: Josh brings the outside view and the frameworks, then stays with you through execution, delegation and the shift from operations into leadership. The outcome is an organisation that grows without routing every decision through one person.
More on business advisory: strategy, growth and coachingKeynotes
Keynotes for conferences, leadership events and industry bodies on the changing business landscape, the future of work and the workforce, the future of humanity and economic systems, and staying human first, technology second. Josh recently delivered "Curiosity Agent: Staying Human in the Age of Automated Answers" for IPMA Australia, on why curiosity is the one capability no machine can replace. Audiences leave with a clear picture of the frontier and a challenge to lead the shift rather than be led by it.
More on keynotesStrategic facilitation
Focused working sessions for leadership teams, with AI doing the drafting heavy lifting while Josh drives the thinking. A single session can produce a 12 month strategy, key messaging, a rebranding scope and a website map. It compresses weeks of workshops into an afternoon.
More on strategic facilitationAI consulting and enablement through Howll AI
All of Josh's AI consulting and enablement is delivered through Howll AI, the AI enablement business he co-founded. Howll AI focuses on AI driving business growth, through embedded engagements alongside your team and AI-led development projects that build internal applications around how your business runs. Josh leads the advisory side and the Howll AI team builds the technology.
More on aI consulting and enablement through Howll AIAI training through AI Future Learning Lab
AI Future Learning Lab, which Josh co-founded, runs hands-on AI training, largely in the education sector, for schools, educators, families and professionals. It exists because everyone needs to actually use this technology, and most training stops at talking about it.
More on aI training through AI Future Learning Lab// Different
What makes Josh Horneman different
An advisor at the edge
Josh tracks the AI frontier constantly, testing new models and tools as they land and using them hours a day in his own work. Clients hear about what matters early, filtered for what it means for their business. Whether you want to be close to the frontier or simply aware of it, you have someone watching it for you.
Business first, technology second
AI agencies start with the tool and look for somewhere to put it. Josh starts with who the business serves, what it charges and where the owner is stuck, and only then decides where AI fits. The same engagement can cover strategy, pricing, delegation and AI adoption, because they are the same problem.
Someone who has sat in the operator's chair
Josh has founded, run and exited businesses, and earlier raised money for and produced independent feature films. He advises from having carried payroll, pitched investors and made the hard calls himself, and he has been advising owners since 2015.
// Clients
Who works with Josh Horneman
- Organisations from $2M to $250M in revenue, across Australia and around the world
- Owner-led businesses where the owner is still the centre of orbit
- Trades, construction and building
- Financial services and professional services
- Manufacturing
- Technology
- Agriculture and regional businesses
- Leadership teams that know AI matters and have not yet made it part of how they work
- Conferences and industry bodies looking for a keynote on AI and the future of work
// Process
How working with Josh Horneman works
Start with a free 30 minute call
You talk about the organisation, Josh asks questions, and you leave with one clear next move whether you work together or not.
One-off sessions to a regular cadence
Between sessions
Available globally
// Facts
Key facts about Josh Horneman
- Name
- Josh Horneman
- Type
- AI keynote speaker, business advisor and co-founder of Howll AI
- Advising since
- 2015
- Based in
- Perth, Western Australia
- Works with
- Organisations across Australia and around the world, from $2M to $250M in revenue
- Website
- www.joshhorneman.com
- Core idea
- Amplify intelligence: AI should make people sharper and more capable, with the human first and the technology second
- Core offering
- Keynotes on AI and the future of work, AI consulting and enablement through Howll AI, and business advisory and coaching
- Engagement
- From one-off sessions through to a regular six month cadence
- Services
- Business advisory (strategy, growth consulting, business coaching), keynotes, strategic facilitation, AI consulting and enablement through Howll AI, AI training through AI Future Learning Lab (largely education sector)
- Recent keynote
- "Curiosity Agent: Staying Human in the Age of Automated Answers", IPMA Australia
- Communication
- Video call, email and phone, available globally; enquiries answered within 24 hours
- Ventures
- Howll AI (co-founder, AI enablement), AI Future Learning Lab (co-founder, AI training). See /ventures
// FAQ
Frequently asked questions
Who is Josh Horneman?
Josh Horneman is a Perth-based business advisor, keynote speaker and AI enablement leader who works with organisations across Australia and the world. He co-founded Howll AI and AI Future Learning Lab, and has founded, run and exited businesses of his own.
Is Josh Horneman a coach or a consultant?
Both. His advisory work blends strategy and growth consulting with business coaching, and uses AI to speed up every part of it.
Does Josh Horneman give keynotes?
Yes. He speaks on the changing business landscape, the future of work and the workforce, and staying human in the age of AI, most recently delivering "Curiosity Agent: Staying Human in the Age of Automated Answers" for IPMA Australia. See joshhorneman.com/keynotes.
How long does an advisory engagement run?
It ranges from a one-off session through to a regular six month cadence, meeting weekly or fortnightly. Keynotes, facilitation and AI enablement projects are scoped separately.
Does Josh work outside Australia?
Yes. He is based in Perth and works with organisations across Australia and around the world, mostly over video.
Does Josh build the technology himself?
No. Josh leads the strategy and advisory, and his team at Howll AI builds internal applications through AI-led development projects.
What is Howll AI?
Howll AI is the AI enablement business Josh co-founded, and it is where all of his AI consulting and enablement work is delivered. It focuses on AI driving business growth, through embedded engagements with client teams and AI-led development projects for internal applications.
What is AI Future Learning Lab?
AI Future Learning Lab is an AI training business Josh co-founded. It runs hands-on AI training, largely in the education sector.
How do I start?
Book a 30 minute discovery call at joshhorneman.com/call. If you are not ready to talk, you can ask Josh's AI clone anything for free at joshhorneman.com/ask.