Business Advisory & Coaching
For owners and leaders of established organisations, typically $2M to $250M in revenue, who know the next stage needs a different way of working. Advisory blends strategy, growth consulting and business coaching, with every conversation pointed at revenue growth. Perth based, working with organisations across Australia and the world.
Book a time when you're ready. No form first.
What Business Advisory Is, and What It Isn't
Advisory blends strategy and growth consulting with business coaching. Those words mean different things to different people, so here is what they mean with me.
Accountability check-ins and goal setting are part of every engagement. The heart of the work is me challenging you, and aligning every conversation with revenue growth. You will not get someone asking “how did that make you feel?”
I have founded, run and exited businesses, I have been advising owners since 2015, and I will tell you what I see. We work on the real problems, the ones you know are there but haven't had the right thinking partner to work through. Then I stay with you while they get executed.
The philosophy that shapes how I work: Own your intelligence
Who I Work With
Organisations from $2M to $250M in revenue, across Australia and around the world. Many are owner-led, where the owner is still the one holding it together and wants that to change.
Industries I work across:
- Trades, construction and building
- Financial services and professional services
- Manufacturing
- Technology
- Agriculture
The owners and leaders I work with typically share a few things:
- They're running a business or leading a team, and they're good at it. They want to be sharper.
- They're facing a decision, transition, or challenge that deserves more than gut instinct
- They want to be challenged by someone with genuine perspective and a point of view
- They're willing to look honestly at what's working and what isn't
Surveying
Grew and sold the business over 8 years
“Josh and I have been collaborating in business for over 8 years. We grew our business in a controlled, managed way, created smart processes, focused on simplifying our management structure, and successfully sold our business.”
Sally Ann
Ex-CEO, McDonald Surveys
What We Work On
Every engagement is built around what your business actually needs. Common focus areas include:
- Strategic clarity. Getting precise about where you're going, why, and what that means for every decision you make today.
- Revenue growth across the customer journey. Culture and people, sales, business development and marketing, through to pricing, positioning and retention. Every part of how a customer finds you, buys from you and stays with you is on the table.
- Leadership and decision-making. Tightening how you think, how you decide, and how you lead the people around you.
- Business model clarity. Making sure the way you make money is actually working the way you think it is. This one catches people off guard more often than you'd expect.
Where AI implementation is needed, that work is delivered through Howll AI.
How It Works
First conversation
We start with a no-pressure conversation. I want to understand your business, what you're working on, and whether advisory is the right fit. Sometimes it isn't. I'll tell you.
Six month advisory cycles
Advisory runs in six month cycles. We meet weekly or fortnightly depending on pace and need, set goals and check in on them, and I push on the thinking behind every decision. Between sessions, I'm available for questions, reviews, and real-time thinking support.
What the six months produces
By the end of the first cycle you'll have a clearer strategic picture, momentum on your highest-leverage problems, better decisions made faster, and a clear view of what comes next. The effect compounds from there.
30 minutes with the actual me. No pitch, no slides. You leave with one clear next move whether we work together or not.
// Book a discovery call
Frequently Asked Questions
What's the difference between business coaching and consulting?
A consultant brings answers and frameworks. A coach sharpens how you think, decide and lead. My advisory blends both: I bring strategic frameworks and real operating experience, then stay with you through execution so the strategy actually lands.
Who is business advisory and coaching for?
Owners, founders and senior leaders of organisations from $2M to $250M in revenue who are capable and driven and want a thinking partner who pushes back, spots what they're missing and helps them move faster. Accountability and goal setting are part of the work, and if that is all you are after, I'm probably not the right fit.
How long does an advisory engagement run?
Advisory runs in six month cycles, with sessions weekly or fortnightly. The first cycle focuses on strategic clarity and building momentum on the highest-leverage problems, and many clients continue beyond it.
Do you work in person or remotely?
I'm based in Perth, Western Australia, and work with organisations across Australia and around the world. Most sessions run over video, so location is never the constraint. Perth clients can also meet in person when it helps.
Do you also help with AI?
Where AI implementation is needed, that work is delivered through Howll AI, the AI enablement business I co-founded, through embedded engagements and AI-led development of internal applications. AI training, largely in the education sector, runs through AI Future Learning Lab. My advisory stays focused on strategy and revenue growth.
How do I know if advisory is right for me?
Start with the two-minute quiz. It routes you to the right service based on where your business is right now.
What does business advisory cost?
It depends on the shape of the engagement, which is exactly what the first call is for. I would rather understand the business than quote into the dark.
How much time does it take each month?
A couple of hours a month with me, plus some work between sessions. It is built to fit around running a business.
// Insights
Related reading
On choosing an advisor or coach, building real capability in your team, and the AI conversations you're probably not having yet.