What actually happens on the call
You talk
Where the business is at, what's stuck, what you've already tried.
I ask questions
About the business first. The tech comes second, if it comes up at all.
You leave with one clear next move
It's yours to keep, whether we ever speak again or not.
A decade of business coaching · Co-founder of HOWLL · Perth based, Australia-wide
What this looks like
// Tree and arboriculture services
2x revenue, 3x team
The owner got out of operations. Revenue doubled and the team tripled.
The Arbor Centre·Ongoing coaching
// Electrical and trade services
2 hours
A 12 month strategy, key messaging, a rebranding scope and a website map, delivered in one session.
DLS Electrical·2 hours
// Building consulting
One portal
Several disconnected SaaS tools replaced by one consolidated portal.
Constructive Building Consultants·Discovery to portal build
Surveying
Grew and sold the business over 8 years
“Josh and I have been collaborating in business for over 8 years. We grew our business in a controlled, managed way, created smart processes, focused on simplifying our management structure, and successfully sold our business.”
Sally Ann
Ex-CEO, McDonald Surveys
Professional services
“Josh possesses a wealth of wisdom and expertise across various domains. Whether you need business advice or strategic guidance, you can always rely on Josh for insightful and practical solutions.”
Joss
Managing Director, Einsen
Agriculture
Coaching plus AI for strategic planning
“Working with Josh has been incredibly valuable. His coaching has helped me build greater self-confidence and shift from a reactive mindset to being much more proactive. I’ve also gained practical insights into leveraging AI for strategic planning and organising my thoughts. Having an external perspective has been instrumental in my professional growth.”
Jarrod Savage
Orchard Manager, Go.Farm Australia
Questions owners ask before they book
Is this a sales call?
No. It's 30 minutes on your business. If there's an obvious fit I'll say so and tell you what working together looks like. If there isn't, you still leave with a clear next move.
What does coaching cost?
Depends on the shape of the engagement, and that is exactly the kind of thing the call is for. I'd rather understand the business first than quote into the dark.
How much time does it take each month?
Most owners spend a couple of hours a month with me and a bit more on the work between sessions. It is designed to fit around running a business, not on top of it.
I'm not technical. Is the AI side for me?
The AI side starts from the business, not the tools. If you can describe how your business works, you are technical enough.
Do you work outside Perth?
Yes. Perth based, Australia wide, mostly over video. Some clients I have never met in person.
How is this different from a consultant or a course?
A consultant hands you a deck. A course hands you a login. Coaching keeps the thinking and the decisions yours, with someone outside the business holding you to them.
What if I'm not sure I'm a fit?
Ask my AI clone first, or take the two minute quiz. Both are free and neither books anything.
How soon can we start?
Usually within a couple of weeks of the first call, depending on where the business is at.
Worth your 30 minutes if
- You're past the startup stage and growth has gone quiet.
- You're the bottleneck in your own business, and you know it.
- You're drowning in AI noise and nothing has actually shipped.
And being straight with you: if you want someone to do your AI without touching the business underneath it, I'm the wrong call. The tech follows the business. Always.