What the first month tends to find
Two places to find a quick win in any business
Most businesses leak time and money in the same two places: the unbillable work of winning new business, and experts stuck doing admin. Both are usually quick to fix with AI or a simple build.
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So there's always an opportunity in a business to get effective rapid outcomes by looking in two areas. The first is our non-reimbursable costs. So this is going to be anything that front-ends us winning work. In larger organisations, this is usually related to tenders and quoting. In smaller organisations, it's the BD and marketing outreach piece. It's lead gen that then costs us money and time. And then the next step is low productivity tasks. And it's really easy to hold a perspective on this as a third party in an organisation, because you have an expert who still does 75% of a task which is an admin activity, but they just think it's the way to do it because it's always been done that way. So there's an opportunity to really rapidly analyse some of these factors, that front-end work and that expert trapped in admin, and replace or supplement a lot of that activity with either AI or rapid quick-build software tools. That means they're freed up to do more higher value work, whether it's billable or human to human, which then converts at a higher level. These are simple quick wins you can see in most organisations, leaks that can be solved quickly thanks to the power of this technology.
What actually happens on the call
You talk
Where the business is at, what's stuck, what you've already tried.
I ask questions
About the business first. The tech comes second, if it comes up at all.
You leave with one clear next move
It's yours to keep, whether we ever speak again or not.
Advising since 2015 · Co-founder of Howll AI · Perth based, working globally
What this looks like
// Tree and arboriculture services
2x revenue, 3x team
The owner got out of operations. Revenue doubled and the team tripled.
Team tripled during the engagement·Ongoing coaching
// Electrical and trade services
2 hours
A 12 month strategy, key messaging, a rebranding scope and a website map, delivered in one session.
Growing trade business·2 hours
// Building consulting
One portal
Several disconnected SaaS tools replaced by one consolidated portal.
Established consultancy·Discovery to portal build
Surveying
Grew and sold the business over 8 years
“Josh and I have been collaborating in business for over 8 years. We grew our business in a controlled, managed way, created smart processes, focused on simplifying our management structure, and successfully sold our business.”
Sally Ann
Ex-CEO, McDonald Surveys
Manufacturing
Product development of a hardware tool
“Josh possesses a wealth of wisdom and expertise across various domains. Whether you need business advice or strategic guidance, you can always rely on Josh for insightful and practical solutions.”
Joss
Managing Director, Einsen
Agriculture
Coaching plus AI for strategic planning
“Working with Josh has been incredibly valuable. His coaching has helped me build greater self-confidence and shift from a reactive mindset to being much more proactive. I’ve also gained practical insights into leveraging AI for strategic planning and organising my thoughts. Having an external perspective has been instrumental in my professional growth.”
Jarrod Savage
Orchard Manager, Go.Farm Australia
Questions owners ask before they book
Is this a sales call?
No. It's 30 minutes on your business. If there's an obvious fit I'll say so and tell you what working together looks like. If there isn't, you still leave with a clear next move.
What does advisory cost?
Depends on the shape of the engagement, and that is exactly the kind of thing the call is for. I'd rather understand the business first than quote into the dark.
How much time does it take each month?
Most owners spend a couple of hours a month with me and a bit more on the work between sessions. It is designed to fit around running a business, not on top of it.
I'm not technical. Is the AI side for me?
The AI side starts from the business, not the tools. If you can describe how your business works, you are technical enough.
Do you work outside Perth?
Yes. I'm Perth based and work with organisations across Australia and around the world, mostly over video. Some clients I have never met in person.
How is this different from a consultant or a course?
A consultant hands you a deck. A course hands you a login. Advisory keeps the thinking and the decisions yours, with someone outside the business holding you to them.
What if I'm not sure I'm a fit?
Ask my AI clone first, or take the two minute quiz. Both are free and neither books anything.
How soon can we start?
Usually within a couple of weeks of the first call, depending on where the business is at.
Worth your 30 minutes if
- You're past the startup stage and growth has gone quiet.
- You're the bottleneck in your own business, and you know it.
- You're drowning in AI noise and nothing has actually shipped.
And being straight with you: if you want someone to do your AI without touching the business underneath it, I'm the wrong call. The tech follows the business. Always.